Ex Machina Group

Ex Machina is a digital development agency that helps gaming and entertainment brands create interactive experiences for fans and viewers. Its work focuses on real-time engagement at scale, using proven technology and expertise to connect audiences with content and communities.

The agency develops TV show and second-screen apps, fan activation campaigns, interactive video platforms, Twitch extensions, voting solutions, and live game shows. These projects can include digital interactions, in-game activations, contests, quizzes, and other ways to reward audience participation. Its PlayTwo technology supports experiences such as synchronized, low-latency streaming, real-time gamification, and infrastructure designed for large numbers of simultaneous users.

Ex Machina’s case studies include Netflix’s Best Guess Live, an interactive mobile game show, The Voice app, and activations for Fortnite and Discord communities. The company also shares insights on viewer interactivity, player engagement, and audience loyalty. With offices in Amsterdam and Vancouver, Ex Machina works with gaming and media companies on custom digital projects and interactive media experiences.