Exodus Creative is a performance creative agency serving direct-to-consumer health and beauty brands. Its focus is helping businesses scale advertising profitably through a structured, data-driven creative system, rather than managing media buying. The agency develops a custom strategy by reviewing a brand’s ads, competitors and target audience, then selects suitable content creators and oversees scripting, production and editing. Clients can approve creators and creative outlines before filming, and receive two rounds of revisions.

After launch, Exodus Creative analyses ad performance, reports on results and develops new concepts and iterations based on what the data reveals. Its “Puzzle” approach records insights in a knowledge base to help guide future testing. The agency also offers weekly check-in calls and pre-vetted creators. Packages are tailored to each client’s monthly ad spend and creative volume, with services charged on a monthly retainer. Exodus Creative says first-round assets are typically ready for review within 21 days of onboarding, and that creator-related costs are handled by the agency.