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Hex Code
Color name
RGB
HSL
CMYK
#02A1BF
Pacific Blue
2, 161, 191
190, 98, 38
99, 16, 0, 25
#5F2300
Carnaby Tan
95, 35, 0
22, 100, 19
0, 63, 100, 63
#B68567
Muddy Waters
182, 133, 103
23, 35, 56
0, 27, 43, 29
Lazada Group, founded in 2012, is a prominent eCommerce platform that serves as a vital connection across Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group, Lazada utilizes advanced technology, robust logistics, and secure payment solutions to redefine online shopping. The platform features LazMall, which connects shoppers to over 32,000 top-tier international and local brands, ensuring product authenticity and efficient delivery, complemented by a customer-friendly return policy.
Additionally, Lazada Marketplace enables retailers to tap into millions of customers while offering them tools for success, including secure payments and marketing analytics. The cross-border initiative allows Southeast Asian consumers access to global brands, positioning Lazada as a gateway for international products across various categories like fashion and electronics. With a goal to serve 300 million customers by 2030, Lazada continually innovates its services to enhance the retail experience in a rapidly evolving eCommerce landscape
Brand industry
E-commerce and Shopping
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