Experience Franklin is the tourism destination brand for the Town of Franklin, North Carolina, representing the local Tourism Development Authority. Its website helps visitors plan a stay in the Smoky Mountains and Nantahala National Forest by bringing together information about things to do, places to eat, lodging, and upcoming events. Travelers can explore attractions, find driving directions, view a map, and download a visitors guide.

The site also highlights outdoor recreation, including hiking and river-related adventures, alongside local churches and venues. Its articles offer seasonal ideas, event roundups, nearby destinations, and practical inspiration for mountain getaways, from fall foliage planning to unplugged vacations and remote-work visits. Experience Franklin also promotes voluntourism and invites visitors to join its mailing list for updates.

With local stories and recommendations that feature the town’s merchants, museums, and outdoor activities, the brand serves as a central planning resource for discovering Franklin and the wider Macon County area. Its content is designed to help visitors find experiences and make the most of a trip