Destination Perth, operated by the Perth Region Tourism Organisation Inc. (PRTO), is the leading destination marketing organization for the Perth region. As a not-for-profit organization, Destination Perth is dedicated to promoting Perth and its surrounds as a desirable leisure destination.

Established in 2004, it serves as the primary marketing body for Perth and its surrounding areas, attracting both domestic and international tourists. With a vision to establish the Perth region as the western gateway to Australia and a must-visit and experientially diverse destination, Destination Perth offers a wide range of products and services. They work collaboratively with stakeholders to develop cohesive destination marketing activities, increasing visitation and benefiting the local economy.

Destination Perth engages in various marketing strategies, including brand and tactical advertising campaigns, promotions, and strong digital initiatives. They maintain a presence across multiple distribution channels and have a dedicated team of marketing professionals focused on targeting consumers who seek travel inspiration online. Membership with Destination Perth is open to tourism operators and services within the region.

By becoming a member, businesses not only support the promotion of the destination worldwide but also gain exposure and ultimately drive visitors to their door. Overall, Destination Perth is committed to showcasing the beauty, attractions, and experiences Perth has to offer, making it an ideal destination for leisure travelers