Playstudies helps researchers and organizations plan, run, and support behavioral experiments and empirical studies. Its services are designed for economists, psychologists, political scientists, marketers, and UX testers, among others. The company programs experiments and research studies using oTree and zTree, including behavioral studies and user-experience tests intended to collect high-quality data. It also recruits participants from different countries and demographic groups through customized campaigns, and helps researchers distribute incentives using PayPal, Amazon gift cards, or charitable donations.

Playstudies offers access to laboratory settings for controlled research, including online, university, classroom, and remote field labs, as well as facilities for consumer product testing. Researchers can also receive guidance on experimental design and support with data collection, processing, and monitoring behavior. Additional services include web scraping for research and creating websites for research groups. For online studies, Playstudies provides support related to GDPR compliance and IRB approval. Overall, the brand brings together research programming, recruitment, participant payments, laboratory access, and practical guidance to help clients conduct studies.