Expoflora is an annual flower and culture festival in Holambra, São Paulo, celebrating the Dutch heritage that helped shape the city and its reputation as Brazil’s leading flower-growing center. Established in 1981, the event brings together floral displays, gardens, landscaping showcases, traditional performances and activities for visitors of all ages. Its highlights include the Flower Parade, a shower of petals, Dutch folk dancing, creative floral arrangements and photo-friendly settings. Guests can also visit a sunflower field, a museum about Dutch immigration and Holambra’s history, a children’s farm, and an amusement park.

Food is a central part of the experience, with restaurants and food courts serving Dutch and Brazilian dishes, including stroopwafels, poffertjes and apple pie, alongside vegetarian options and family-friendly meals. The Flower Shopping area offers more than 4,000 varieties of flowers and plants from local growers. Expoflora also provides advance ticket sales, group excursion information, parking and accessibility facilities. Its 43rd edition is scheduled for August 28 to September 27, 2026, on Fridays, weekends and the September 7 holiday.