Lazada

**Lazada Group** is Southeast Asia’s premier eCommerce platform, founded in 2012 and serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the region’s retail landscape, Lazada aims to connect consumers with an extensive selection of brands and sellers while evolving into a shopping hub where convenience meets technology.

Backed by Alibaba Group, Lazada offers cutting-edge logistics and payments solutions that ensure secure and efficient transactions. Its flagship product, **LazMall**, launched in 2018, is the largest virtual mall in Southeast Asia, featuring over 32,000 verified brands with guarantees of authenticity, speedy delivery, and a customer-friendly return policy. The **Lazada Marketplace** empowers retailers with access to millions of potential customers, robust support services, and data-driven marketing tools.

In addition, Lazada's cross-border initiative invites international brands, enriching the shopping experience for consumers while facilitating Southeast Asian sellers in reaching a global audience. With a commitment to innovation, Lazada transforms the retail experience through technology and customer-centric service.