Eye of Horus is a luxury, cruelty-free, Australian beauty brand based in Byron Bay. We are dedicated to offering premium cosmetics that are clean, conscious, and considered. Our priority is performance, combined with ingredient integrity.

We draw inspiration from ancient beauty rituals and sacred ingredients to create effective and award-winning formulations that enhance your natural beauty. Each of our products tells a story, incorporating traditions and knowledge to empower you with beauty, confidence, and purpose. Our commitment to excellence is reflected in our consistent recognition as the Best Product and Best Makeup Brand.

Don't just take our word for it – our loyal fans and advocates have given us five-star customer reviews. Our founder, Holly, started Eye of Horus after developing organic Australian skincare for sensitive skin. She saw a need for premium beauty products that prioritize skin health and sustainability.

Our journey began with a single Mascara designed for sensitive eyes, using sacred oils and waxes inspired by ancient wisdom. We believe in slow ethical beauty, sustainability, and functionality, which are the core values echoed in our product formulations. Discover the magic of Eye of Horus Cosmetics and unleash your empowered beauty