Ivān Talāyi is an online store offering religious and gemstone-inspired accessories, devotional items, and selected personal-use products. Its catalogue includes prayer beads made from stones such as Afghan lapis lazuli, amber, Najaf stone, and the soil of Karbala, alongside bracelets featuring tourmaline, coral, tiger’s eye, and other materials. Shoppers can also find silver jewelry, including a 925-silver bracelet inspired by Zulfiqar, as well as protective amulets and written devotional charms.

Practical offerings include travel prayer mats and a pen containing soil from Karbala. Product pages provide details such as sizes, materials, and care guidance, and some items are available in different styles or dimensions. The website organizes merchandise by category and gemstone, and provides customer-support contact options, account access, and a members-only content section.

Ivān Talāyi also highlights selected products and limited availability, including certain natural stones and handmade devotional items. Orders over 100,000 tomans are advertised with free courier delivery