EZ-Link is a pioneering brand that has revolutionized contactless payments in Singapore. Established by the Land Transport Authority in 2002, EZ-Link introduced the first large-scale contactless payment system for the nation's public transit network. EZ-Link offers a range of products and services, including the sale, distribution, and management of EZ-Link cards.

These cards are not only used for public transportation but also for shopping, dining, private transport, government services, and community services at over 30,000 acceptance points across the island. In addition, the cards can be used for Electronic Road Pricing (ERP) toll fees and Electronic Payment System (EPS) parking fees. The brand has played a crucial role in Singapore's cashless journey, actively promoting micropayments and collaborating with partners to make EZ-Link and Concession cards accepted at hawker centers and vending machines.

EZ-Link is a relentless innovator, continuously introducing new products and services to enhance user experience. Their innovations include the My EZ-Link Mobile Application for seamless NFC top-ups, the EZ-Link Motoring service for card-less ERP payments, and the EZ-Link NFC SIM for contactless payments on public transit. Furthermore, EZ-Link is committed to giving back to the community, collaborating with various organizations to provide financial assistance to low-income families and support individuals with special needs.

With its transformative digital services and commitment to social impact, EZ-Link is shaping the future of contactless payments in Singapore