E-Z UP is a Canadian retailer and the original brand of instant pop-up canopy tents, offering shelter and portable branding products for professional, recreational, and everyday use. Its range includes light-, medium-, and heavy-duty canopies in multiple sizes, along with custom shelters, banners, flags, displays, table covers, chairs, and decals to help businesses and organizations present their brands at events. Customers can choose from products designed for industries and applications such as first response, defense, disaster response, medical, industrial, community events, food service, camping, and job sites.

The company also sells accessories and event equipment, including sidewalls, enclosures, anchoring systems, weights, roller bags, lighting, heaters, counters, awnings, and signage. Camping products include tents, chairs, lights, and screens, while additional offerings include tables, umbrellas, and folding wagons. E-Z UP provides replacement parts for canopies, frames, tops, and related accessories, as well as resources such as a canopy finder, product manuals, and artwork requirements. Customers can shop online, locate a store, or access government sales support.