Favorite Co., Ltd. is dedicated to rekindling the playful spirit of childhood while delivering a sense of fulfillment to both children and adults alike. Established in 2004 and based in Hikone, Japan, the brand emphasizes the joys of knowledge, collecting, and sharing stories across all ages. Through a robust network of academic resources, Favorite continually presents new and exciting products.

The brand specializes in creating meticulously designed figures and collectibles centered around themes such as dinosaurs, marine life, prehistoric creatures, animals, and fish. Their diverse offerings include painted models, vinyl models, soft models, mini models, and various stationery and accessories. Notable for their emphasis on tactile enjoyment, Favorite's products promise to provide an exhilarating and comforting experience. Furthermore, the company collaborates with various partners for custom and OEM product development, ensuring a rich and innovative selection for consumers. With a commitment to enriching lives through engaging and educational products, Favorite is a go-to brand for those seeking delightful and meaningful experiences.