F5 Concept Store is an independent family business located in Oslo, Norway. Founded in 2013 by brothers Emil, Benjamin, and Alexander Krystad Marthinsen, their goal is to bring the F5 product selection and experience to a wider audience, including international markets. They firmly believe that Norway has much to offer in terms of design and fashion.

At F5 Concept Store, you can expect to find an exceptional collection of exclusively Norwegian designs. The brothers and their dedicated team curate a range of exciting, high-quality, and beautiful brands, designers, and products. In addition to fashion, F5 also stocks lifestyle products such as art, furniture, home objects, natural hair and skincare products, books, and magazines.

In addition to the Concept Store, the brothers operate the F5 Online Store, F5 Magazine, F5 Collections, and F5 Agency. F5 Magazine is an online editorial platform that features long-form articles and stunning editorials focusing on local creatives and independent businesses. F5 Collections is the in-house brand, designed by the three founders, and is known for its high-quality, wearable pieces with a contemporary twist.

They draw inspiration from their childhood in the 90s and incorporate references to the 80s, 90s, and early 2000s. Furthermore, F5 Agency is a multi-disciplinary design and production agency specializing in interior design for the fashion industry and private homes. They pride themselves on their passion for interior and furniture design, often creating their store's interior themselves and collaborating with local creatives.

While F5 initially started as a passion project, it has since become a significant player in the Oslo fashion scene, fostering strong relationships with various companies and individuals in the industry. They regularly collaborate with brands, designers, artists, and institutions, further establishing themselves as a respected authority in the Norwegian fashion business. To stay updated with the latest news and exclusive content from F5 Concept Store, join their newsletter and follow them on Instagram.

And if you want to get in touch, their friendly and knowledgeable customer service team is always available