Fable Data provides real-time European and US consumer transaction data to help businesses, investors, governments and researchers make informed decisions. Its mission is to equip decision-makers with reliable, trustworthy and timely insights into consumer spending. The company structures and maps transaction data into signals designed for sophisticated, AI-powered analysis, helping clients assess markets, understand customer and competitor behaviour, and respond to changing economic conditions.

Fable Data serves investment professionals seeking evidence for investment decisions, as well as corporates looking to optimize business choices and marketers planning advertising. Its data also supports economic research and policymaking, offering timely and granular perspectives on spending trends. The company shares analysis through its Insights Centre, with research covering businesses, industries, consumer behaviour and market developments.

Data partnerships are another part of Fable Data’s work, enabling the creation of transaction insights for buyers and partners. Compliance and data ethics are central to its approach: its privacy-by-design methodology prioritizes responsible data handling and privacy.