FACE

FACE, or the Fin-Tech Association for Consumer Empowerment, is a not-for-profit industry body that aims to drive the Fin-Tech industry forward in India. With India becoming a world leader in Fin-Tech adoption, FACE brings together founding members of Fin-Tech companies to establish an effective dialogue with industry policy stakeholders and create a policy framework for higher quality consumer engagement and empowerment through digital consumer lending. FACE currently consists of key players in the Fin-Tech lending ecosystem, serving over 4.

5 million consumers across 19,000 Pin-codes in India. The association focuses on underserved markets in Tier B and Tier C cities. With a strong emphasis on fair and responsible lending practices, FACE works closely with regulatory bodies and industry platforms to promote digitization and financial inclusion.

As a member organization, FACE welcomes more organizations from the Fin-Tech industry to join them in their objectives of driving innovation and empowering consumers. With a dedicated advisory council guiding their initiatives, FACE aims to maintain thought leadership in consumer finance and constantly engage with stakeholders to seek feedback