Factum Group Ukraine is a research and analytical support brand that offers a wide range of services to businesses. They provide innovative technologies and classic research methodologies to help businesses make informed decisions. Factum offers various research studies such as brand health diagnostics, advertising effectiveness, UX/UI research, customer journey analysis, pricing research, segmentation, qualitative research, and more.

Their Brand Core research provides comprehensive diagnostics of a brand in a competitive environment, identifying strengths and weaknesses and providing