Fairing

Fairing is a marketing measurement platform that helps brands understand how customers discover and choose them. Its attribution surveys capture customer feedback at the moment of conversion, revealing insights that click and pixel data alone may miss. The platform’s HDYHAU surveys use adaptive follow-up questions to add context to responses, such as asking which creator or social platform influenced a customer. Fairing also offers Question Stream and NPS surveys, alongside tools for analyzing attribution data and assessing channel performance.

Brands can deploy surveys across different platforms, including through a one-click Shopify setup or custom consumer and B2B applications. Fairing supports response validation and can combine survey responses with behavioral data to help marketing teams evaluate spend and make more informed decisions. Attribution data can be synced with warehouses, analytics tools, and marketing platforms through native integrations, including TikTok, Klaviyo, Meta, GA4, Google Sheets, and Segment. Fairing provides a free plan, product documentation, resources, and demo access for teams exploring its measurement tools.