FairlyFitted is an online fashion shop and discovery platform for vegan, fair and sustainable clothing, shoes and accessories from more than 100 shops. It manually checks listed products for animal-derived materials, helping shoppers find cruelty-free options without having to scrutinize every label. The selection covers women’s and men’s clothing, footwear, accessories, yoga wear and home textiles, with styles for everyday life, sport, outdoor activities and business.

Customers can browse by category, brand, material, size, colour and style, and find discounted items alongside new arrivals. FairlyFitted features brands including ARMEDANGELS, hessnatur, Patagonia and KnowledgeCotton Apparel, selecting only qualifying animal-free products where needed. Its range includes items made from organic cotton, linen, hemp, Tencel, Lyocell, Modal and recycled fibres, while excluding materials such as wool, silk, leather and down.

The site also publishes practical guides and articles on vegan materials, labels, brands and second-hand fashion, supporting shoppers who want to make more informed choices