Fair Vote Canada is a national citizens' campaign advocating for proportional representation (PR) in Canada's electoral system. The organization believes that the principle of PR ensures that every vote counts, stating that 30% of the vote should translate to approximately 30% of the seats in government. This stands in contrast to the winner-take-all first-past-the-post system, where a party can secure a majority of power with a fraction of total votes, often leaving many voters feeling unrepresented.

Fair Vote Canada actively engages with the public through campaigns, educational resources, and research initiatives that promote awareness and understanding of PR. They offer valuable insights into various voting systems and their impacts on political dynamics in Canada. The organization encourages citizens to get involved by signing declarations, volunteering, and advocating for electoral reforms. With strong public backing, as indicated by recent polls, Fair Vote Canada is dedicated to fostering a political environment where representation reflects the true will of the electorate.