False Flat is an Amsterdam-based cycling brand and specialist retailer focused on high-performance road, gravel and track cycling. Its selection includes complete bikes, frames, wheels and accessories from brands such as Wilier, Basso, Open, Serk, Handsling, Velobike and FFWD. Customers can explore tailored road and gravel bikes, track equipment, track wheels and tires, and selected products available through the Amsterdam store and online, with bike orders delivered worldwide.

False Flat also offers practical, personalised support to help riders find and maintain the right setup. Its Amsterdam service centre provides servicing for race bikes, from regular maintenance to performance-focused tuning, with options discussed directly with the service team. Bike fitting appointments help riders improve comfort and efficiency on an existing bike or choose a suitable model, size and components when buying a new one. The fitting service also includes foot analysis and cleat fitting to refine shoe and foot position for power transfer.