Family Financial Group, Inc. (FFGI) is a financial planning and insurance firm serving individuals and families in the greater La Crosse, Eau Claire, and Rochester areas. Its mission is to help restore and protect the American Dream, with client satisfaction as a priority.

The firm takes a holistic approach to financial planning, recognizing that financial needs change as life evolves and that each part of a plan affects the whole. FFGI offers services and products including life insurance, fixed and fixed-indexed annuities, mutual funds and variable annuities, long-term care insurance, and disability insurance. It also provides guidance on funding an IRA and planning for wills and trusts.

The firm offers educational resources, including information about Dave Ramsey’s Seven Steps to Financial Security, and a secure document upload option. FFGI representatives serve clients through in-person appointments and house calls, bringing services to customers who prefer not to travel to the office. Securities are offered through Packerland Brokerage Services, Inc., an unaffiliated FINRA and SIPC member