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Hex Code
Color name
RGB
HSL
CMYK
#0097B2
Bondi Blue
0, 151, 178
189, 100, 35
100, 15, 0, 30
#404040
Tundora
64, 64, 64
0, 0, 25
0, 0, 0, 75
#92D14F
Conifer
146, 209, 79
89, 59, 56
30, 0, 62, 18
Family Tree Technology helps people use technology to explore and manage family history. Its resources are aimed at genealogy hobbyists, professionals, and anyone interested in making family research easier and more effective. The brand’s guiding message is to master the tech, grow the tree, and enjoy the journey.
Family Tree Technology offers educational content through videos, blog posts, webinars, and lectures. Its website promotes bookable webinars and lists lectures available for 2027. The blog covers practical topics at the intersection of genealogy and technology, including using artificial intelligence to uncover insights in a family tree and organizing AI prompts and projects. The site also shares recurring office-hour sessions, with sign-up information provided through its Facebook page.
Additional resources include “What’s That Word?”, a feature suggested by the site’s navigation, and an archive of earlier posts. Visitors can connect with the brand through Facebook and Instagram. Overall, Family Tree Technology focuses on helping learners build confidence with digital tools and apply them to their family-history work.
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Hobbies and Leisure
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