Fanometrix is a football intelligence platform that helps brands, agencies, publishers and rights holders make better decisions by understanding what supporters think and feel. It combines proprietary fan research, analysis of public conversations and industry evidence to turn real opinions into actionable insight. The platform is designed for the wider football ecosystem: agencies can use its intelligence to support planning and client strategy; brands can develop campaigns grounded in genuine fan understanding; publishers can learn about audiences and benchmark them against the wider ecosystem; and rights holders can explore supporter needs, markets and commercial opportunities.

Fanometrix collects anonymous opinions from supporters across a network it describes as reaching more than 300 million fans, listens to conversations on social platforms and in fan communities, and combines these sources with industry research. It then develops strategic recommendations for clients. Its sample insights examine topics such as sponsorship, authenticity and purchase intent, illustrating how fans may value useful, meaningful contributions to football communities over visibility alone.