Farmarcas is a Brazilian organization that supports independent pharmacy owners through an associativism model focused on business growth, competitiveness, and access to health and well-being. Founded in 2012, it connects 11 pharmacy chains and supports hundreds of entrepreneurs and thousands of employees across more than 1,700 pharmacies throughout Brazil. Its associated brands include Ultra Popular, Super Popular, Maxi Popular, Mega Popular, Entrefarma, Bigfort, Farma100, AC Farma, Drogarias Maestra, Farmavale, and Maisfarma.

Rather than offering medicines directly, Farmarcas provides member pharmacies with strategic services and practical business support. These include commercial partnerships and purchasing conditions with major manufacturers, tools for monitoring performance and managing operations, guidance from a support team, pricing strategies, marketing campaigns, sales promotions, and store-standardization initiatives. The organization also promotes ongoing learning and innovation through shared tools, events, and content on topics such as marketing, inventory, planning, and pharmacy management. Farmarcas aims to help associates improve efficiency, strengthen their businesses, and serve consumers more effectively.