Fashion Trust Arabia is a non-profit initiative that shines the spotlight on the Arab fashion world. Founded in 2018 under the patronage of HH Sheikha Moza Bint Nasser, the honorary chair, Fashion Trust Arabia aims to support and promote emerging designers from across the MENA region. It serves as a platform of opportunity, providing financial assistance, guidance, and mentorship to talented Arab designers, while also offering international recognition.

At the heart of Fashion Trust Arabia is the FTA Prize, the first of its kind in the Arab world. This prestigious award, currently in its fifth edition, grants winning designers a substantial cash prize and the opportunity to have their collections carried by renowned luxury retailers such as MATCHES FASHION and Harrods. In addition to these benefits, Fashion Trust Arabia offers mentorships, showroom representation, and PR consultancy to the winners.

Beyond the prize, Fashion Trust Arabia actively collaborates with brands to create capsule collections, raising funds for its community of designers. Through its online platforms, Fashion Trust Arabia showcases the talents and creativity of Arab designers, highlighting topics such as style, beauty, travel, sustainability, retail, and e-commerce.

By supporting and highlighting Arab creatives, Fashion Trust Arabia is fostering a global network of contacts and creating a supportive environment for designers from emerging markets to exchange knowledge and inspire cultural dialogue.