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Hex Code
Color name
RGB
HSL
CMYK
#8188AD
Wild Blue Yonder
129, 136, 173
230, 21, 59
25, 21, 0, 32
#140D55
Violent Violet
20, 13, 85
246, 73, 19
76, 85, 0, 67
#FFE577
Kournikova
255, 229, 119
49, 100, 73
0, 10, 53, 0
Lazada Group, established in 2012, is Southeast Asia's premier eCommerce platform, actively operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a member of the Alibaba Group, Lazada leverages cutting-edge technology, robust logistics, and secure payment solutions to transform the retail landscape. With an ambitious goal to cater to 300 million customers by 2030, Lazada offers an extensive array of products, boasting categories such as health & beauty, fashion, electronics, and home appliances.
The LazMall feature, launched in 2018, connects shoppers with over 32,000 credible international and local brands, ensuring authenticity, swift delivery, and a hassle-free return policy. Meanwhile, the Lazada Marketplace allows retailers to tap into a vast customer base with comprehensive support services, including secure payments and marketing analytics. Lazada also champions cross-border trade, enabling Southeast Asian brands to reach global consumers, thus enriching the shopping experience while promoting local entrepreneurship. Through continuous innovation, Lazada sets the standard for a connected, customer-centric retail future.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #8188AD, #140D55 and #FFE577.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.