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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#EE4054
Amaranth
238, 64, 84
353, 84, 59
0, 73, 65, 7
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the flagship of Alibaba Group since 2016, Lazada harnesses advanced technology and logistics to create a seamless shopping experience for its diverse customer base. With ambitious plans to engage 300 million customers by 2030, Lazada offers a broad array of products through its core pillars of logistics, technology, and payments.
LazMall, launched in 2018, connects shoppers to over 32,000 authentic international and local brands, setting a high standard with fast delivery and a 15-day return policy. Additionally, Lazada Marketplace facilitates access for retailers to millions of customers, providing comprehensive services including payment security and customer support. The platform also empowers cross-border trade, enabling Southeast Asian brands to reach global consumers efficiently. Committed to redefining retail, Lazada continues to innovate with cutting-edge technology and secure payment solutions, ensuring a smart and reliable shopping environment.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #E59B11, #EE4054 and #AE7E12.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.