FAUME is a resale technology and services provider helping fashion and luxury brands enter the secondhand market and develop circular business models. Its platform enables brands to launch branded resale programs online and in stores, with tools and operational support designed to fit existing channels and preserve each brand’s customer experience. FAUME’s services include white-label storefronts and content management, trade-in programs, AI-powered pricing, catalog management, and resale logistics.

Its pricing technology analyzes factors such as demand, market conditions, inventory performance, and margin targets to recommend and optimize buy-back and resale prices. Catalog tools help categorize, enrich, standardize, and distribute product listings, while its warehouse management system supports the handling and refurbishment of unique secondhand items through logistics partners. FAUME also works with return and refurbishment, technology, and marketplace partners.

The company presents resale as a way for brands to strengthen customer loyalty, attract new customers, and maintain greater control over pricing, customer experience, and brand value. It provides product tours, case studies, resources, and guidance on resale and sustainability