Unclaimed brand
Fear Free's mission is to prevent and alleviate fear, anxiety, and stress in pets by inspiring and educating the people who care for them.
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Hex Code
Color name
RGB
HSL
CMYK
#54A7DA
Havelock Blue
84, 167, 218
203, 64, 59
61, 23, 0, 15
#D2A485
Tan
210, 164, 133
24, 46, 67
0, 22, 37, 18
#123D64
Chathams Blue
18, 61, 100
209, 69, 23
82, 39, 0, 61
Fear Free is an education and certification organization dedicated to preventing and alleviating fear, anxiety, and stress in pets. Founded by veterinarian Dr. Marty Becker, it promotes science-based, behavior-led approaches that support animals’ emotional as well as physical wellbeing. Its programs help the people who care for pets create calmer experiences and safer working conditions.
Fear Free offers online certification programs for veterinary professionals, trainers, groomers, pet sitters, and boarding and daycare staff. Veterinary practices can pursue facility-level certification by implementing Fear Free standards across their teams and operations. The organization also provides courses, webinars, articles, podcasts, and other resources through its Education Library, with some content available to members. Shelter, rescue, and animal welfare workers and volunteers can access the Fear Free Shelter Program at no cost.
For pet parents, Fear Free shares guidance on topics including anxiety, enrichment, travel, and safety, and offers a directory to find certified professionals and practices. Membership options, professional resources, and Fear Free merchandise are also available.
Brand industry
Pets and Animals
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How do I download the Fear Free logo?
The Fear Free logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Fear Free's brand colors?
The Fear Free color palette uses the hex codes #54A7DA, #D2A485 and #123D64.
The Fear Free name, logos and brand assets are trademarks of Fear Free and its affiliates. Brandfetch isn't affiliated with or endorsed by Fear Free. Their use is subject to Fear Free's brand guidelines.