FEDMA, the Federation of European Data and Marketing, is a renowned trade association based in Brussels. They represent the interests of the data and marketing industry across Europe. FEDMA operates through a network of national Data Marketing Associations (DMAs) and influential companies that aim to shape EU legislation.

As one of the most respected advocacy organizations in Brussels, FEDMA's industry code is the only one endorsed by the Article 29 working party. Data-driven marketing is a crucial part of the European economy, generating billions of Euros annually across the 27 member states and the UK. FEDMA's members use data to deliver effective marketing and enhance customer experiences across various communication channels.

Their services cover the entire customer value chain, from data analysis to performance. Through data-driven marketing, businesses can target customers with personalized messages, build lasting relationships, generate sales, and raise brand awareness. Whether offline or online, through advertising mail, mobile, email, social media, or telemarketing, FEDMA ensures its members optimize data to enhance marketing efforts and create a positive customer experience