FeedIRL is an event-discovery service that helps people find personalized local plans through Instagram direct messages. Operating in New York City, Miami, Los Angeles, Chicago, Austin, and Nashville, it recommends events based on users’ location and interests, from nightlife and music to sports and other outings. Users opt in by contacting FeedIRL, request picks when they want them, and can give feedback to improve future recommendations or unsubscribe at any time.

Beyond individual event suggestions, FeedIRL offers features designed to shape different kinds of plans. The Weekend Plan delivers a personalized Friday-to-Sunday itinerary in DMs, while Date Mode suggests local events suited to both people on a date. Vibe Mode can surface perks such as deals, upgrades, and surprises during a night out. The service also supports event organizers and brands with ticket sales and promotional opportunities. Its IRL Insider program invites local tastemakers to share weekly plans in exchange for sponsorship and other benefits.