FEEL by Abby is a dynamic brand founded by Abby Avishag and Meital Ben Yehuda, two former colleagues turned business partners. Their journey began nearly a decade ago when Abby started her career at FEEL as a regular sales associate. Over the years, she rose through the ranks, eventually becoming the right hand of the previous owner. In 2020, amid the COVID-19 pandemic, Abby transitioned to creating her own content on social media while continuing her passion for FEEL fragrances. When the opportunity arose to purchase the brand, she partnered with Meital, an experienced communication and content expert, to make it a reality.

FEEL by Abby offers a luxurious range of perfumes for both men and women at accessible prices, ensuring quality and affordability for all. With a commitment to excellence and a focus on customer experience, FEEL has quickly become a popular choice among fragrance enthusiasts. The brand also provides a robust online shopping experience, including shipping and return services, catering to every customer's needs.