Crisp is an oral-care brand focused on helping people care for their smiles between their regular brushing routines. Its core product, Crisp Oral Defense Pouches, is a portable, saliva-activated daily oral-care pouch designed to release ingredients gradually. Each tin contains 20 Cool Mint pouches, and the formula is peroxide-free, nicotine-free, and tobacco-free. The brand positions the product as a complement to brushing, not a replacement for toothpaste.

Each pouch contains 100 mg of nano-hydroxyapatite, alongside ingredients including xylitol, L-arginine, encapsulated papain, sodium bicarbonate, aloe vera, and sodium hyaluronate. Crisp says the formula is designed to help address everyday surface stains, support enamel remineralization, reduce sensitivity, and keep breath fresh. To use, customers place a pouch between the gum and upper lip for approximately 20–40 minutes, then remove and dispose of it without chewing or swallowing.

Crisp sells its pouches individually and offers subscriptions, bundles, and gifting options. The company also provides ingredient information, product guidance, frequently asked questions, customer support, and oral-care tips through its website.