Alberta Blue Cross® is dedicated to enhancing mental health and fostering meaningful connections in our lives. Recognizing the impact of technology on our relationships, the brand emphasizes the importance of being present with loved ones over being glued to our phones. Through engaging initiatives like the “Feelings Over Phones” quiz, Alberta Blue Cross® encourages individuals to reflect on their phone habits and their effects on friendships.

They offer valuable tools and resources for those seeking mental health support, including care navigation services to help individuals find tailored solutions. The brand also promotes its "More Good Days" messaging service, delivering daily wellness advice directly to subscribers' phones.

Alberta Blue Cross® not only provides essential health coverage but also stands as a supportive partner in mental well-being, advocating for a balanced approach to technology use. With a commitment to wellness and community, they strive to help individuals create deeper connections and prioritize mental health in daily life.