The European Federation of Tourist Guide Associations (FEG) is the voice of professional tourist guides in Europe, advocating for high standards and quality in tourism. Established in 1986, FEG represents the profession at a European level and aims to improve the quality of service offered to all visitors to Europe. FEG's members are professional, qualified tourist guides who are committed to providing a valuable visitor experience.

They are often described as ambassadors for their country, bringing locations alive with their knowledge and practical skills. FEG provides a Code of Conduct and Quality Charter to reinforce the professional approach of its members. FEG is an active member of various European organizations and groups and participates in key European forums.

Its current full members include countries such as Austria, France, Germany, Italy, and the United Kingdom, while associate members include Estonia, Finland, Hungary, and Serbia, among others. As a voice for tourist guides in Europe, FEG ensures that the role of tourist guides is understood and promoted. It strives for common criteria in tourist guiding, equivalence of professional qualifications, and standards in tourist guide training.

FEG also provides networking opportunities through meetings, seminars, and its website. Tourist guiding is recognized as a unique profession within the tourism industry, with professional qualifications in European countries raising quality and standards. FEG has played a significant role in developing definitions for tourist guide services, bringing clarity and transparency to the industry.

Moreover, FEG emphasizes the importance of tourist guide training and qualification, setting common criteria and identifying subjects for modules. It has also contributed to the development of a European Standard for tourist guide training and qualification. Overall, FEG's work focuses on promoting high standards, professionalism, and qualifications in the tourist guide profession in Europe, ultimately enhancing the visitor experience