Felix Beck

Felix Hardmood Beck is an innovative brand dedicated to exploring the intricate intersection of design, art, and technology. The brand's flagship project, "Floating Cross-Sections," serves as a prototype narrative tool that educates audiences about historical architectural structures, specifically the forts in Wadi Al-Helo and Fili, UAE. This project utilizes the Pepper's Ghost principle, merging computer-generated data with physical artifacts to enhance understanding through augmented reality.

Felix Hardmood Beck offers a variety of products and services, including interactive installations, 3D visualizations, and educational tools designed to engage and inform. The brand's commitment to applied research is showcased through numerous projects, such as the NTSI Lab, which focuses on themes ranging from climate change to cultural preservation. With an emphasis on communal memory and spatial experiences, Felix Hardmood Beck is at the forefront of developing creative technologies that fuse artistic expression with historical significance, ensuring that the stories of the past are not only preserved but also made accessible to all.