Felix

Felix is a Swedish food brand whose products have been part of everyday meals since the company began in 1939. With the promise that food can always be “a little tastier,” Felix develops new flavours, improves recipes and works to create healthier, more sustainable food. Its range includes familiar staples and convenient meal options for individuals and families.

Products span ketchup, tomato purée, sauces, dressings, mustard, pickled vegetables, jams and apple sauce, as well as potato-based foods such as fries, rösti, potato cakes and croquettes. The assortment also features soups, pies, vegetarian dishes and prepared meals, including options inspired by well-known classics. Felix highlights Swedish-made products, including lingonberries prepared in Skåne, and promotes choices made without unnecessary additives.

Alongside its food products, Felix provides recipes, everyday cooking ideas and seasonal inspiration, including tips for grilling and serving its products as side dishes or snacks. The brand’s offerings range from traditional favourites, such as its ketchup, to newer products designed for varied occasions and tastes.