Fenix Outdoor International AG is an international group of premium outdoor brands and retail operations, bringing together Fjällräven, Tierra, Hanwag, Royal Robbins, Devold and Frilufts Retail. The group focuses on products for nature and outdoor life, with a mission to help people enjoy unforgettable and inspiring moments outdoors. Its portfolio spans several established brands, while its retail business provides another way for customers to explore outdoor products. Fenix Outdoor operates internationally, with offices in Switzerland, Sweden, Germany and the United States, and serves markets across multiple countries.

The company presents sustainability as an integral part of its long-term business development and operations, placing the welfare of people and the planet at the heart of its business. Its work includes reporting on sustainability and publishing annual and financial reports. Fenix Outdoor also shares corporate news, investor information and career opportunities, and describes an international workplace shaped by mission-driven colleagues. Through its brands, retail activities and sustainability commitments, the group connects customers with products and experiences intended for life in nature.