FENN

Fenn is a British gardening brand that connects gardeners with specialist independent nurseries across the UK. It brings together carefully selected growers and the plants they know and grow well, including rare cultivars and heritage varieties. Plant listings include provenance, helping customers see where each plant comes from and who raised it. Fenn aims to make quality plants easier to discover and buy directly from the nurseries, without an intervening warehouse.

The brand also offers a free app and an online plant database with more than 300,000 entries covering growing conditions, care and provenance for UK gardens. In the app, users can identify plants with their camera, keep track of what is growing in their garden, plan beds and borders, and receive plant-specific care reminders adapted to soil and local season. Rosa, Fenn’s AI garden assistant, provides advice and answers questions about plants. The website also features garden stories, a glossary, information about specialist growers, garden designers and Chelsea Flower Show planting.