Fenxiang Life is a comprehensive discount shopping and commission-sharing social e-commerce platform. They are dedicated to providing a wide range of products and services across various categories, including shopping, dining, leisure, entertainment, and lifestyle services. With their mission to offer consumer discounts in these areas, Fenxiang Life enables users to enjoy all the benefits of online shopping in one place.

Founded in May 2018, Fenxiang Life is a subsidiary of Hangzhou Gengin Technology Co., Ltd., with its headquarters in Hangzhou, Zhejiang. The company has nearly 300 employees, all of whom are from Alibaba. With their core competence in product technology, Fenxiang Life collaborates with and gathers discounts and services from across the web.

Through social and algorithmic recommendations based on big data and AI algorithms, they consistently optimize the online shopping experience, connecting consumers, third-party platforms, and sellers. Fenxiang Life strives to create a new, healthy, environmentally friendly, cost-effective, and green lifestyle for millions of families