Unclaimed brand
Vi på Ferd Cosmetics tycker inte att det ska vara svårt att hitta smink som passar alla, spelar ingen roll om man är mer eller mindre representerad i samhället. Alla ska ha den enkla möjligheten och verktygen att uttrycka sin skönhet.
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Hex Code
Color name
RGB
HSL
CMYK
#6B402F
Spice
107, 64, 47
17, 39, 30
0, 40, 56, 58
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#161616
Cod Gray
22, 22, 22
0, 0, 9
0, 0, 0, 91
Ferd Cosmetics is a Swedish, women-owned beauty brand built around a clear mission: making makeup more inclusive by expanding the range of shades available, especially tones that can be difficult to find. The brand believes everyone should have accessible tools to express their beauty, regardless of how represented they are in society. Its cosmetics are described as “by People of Color, for People of Color,” reflecting a focus on serving people often overlooked by conventional beauty ranges.
Ferd Cosmetics specializes in lip products, offering lip liners, lip glosses, and matte liquid lip color in a variety of named shades. Customers can also shop curated lip kits, including Define & Fill, Define & Shine, and Define, Fill & Shine, or mix and match products to create a personalized set. The brand sells directly through its online shop, where customers can browse products, create an account, and purchase gift cards. Ferd Cosmetics also shares news about product launches and discounts through its mailing list and social media channels.
Company type
Public Company
Year founded
2019
Company size
2-10 employees
