Ferret is a conversion rate optimization (CRO) platform built exclusively for Shopify stores. It helps merchants uncover problems that may prevent visitors from buying and turns its findings into prioritized, practical recommendations. Store owners can begin with a free scan, which audits publicly available storefront information without requiring an installation or code. After installation, Ferret can monitor shopper behavior and site performance, detecting issues such as script errors, rage clicks, failed add-to-carts, broken links, and slow pages.

The platform also analyzes customer reviews for unanswered questions, evaluates page copy and design, and checks factors such as trust, mobile usability, and search visibility. Findings appear as “fix-it cards” with step-by-step instructions, AI prompts, and estimated revenue impact. Ferret rechecks completed fixes and uses ongoing store data to refine its recommendations.

Ferret offers a free plan with weekly audits and a Pro plan at $99 per month, including daily scans and behavior monitoring. Its Enterprise plan, priced at $1,500 per month, provides checks every 60 seconds and instant critical-issue alerts.