Fertility Buddy is a social support app designed to help people feel less alone throughout their fertility journey, including the experience of trying to conceive. Its purpose is to provide a safe, welcoming space where users can connect with others who understand what they are going through, reflect on their experiences, and find encouragement at their own pace.

The app’s offerings center on two kinds of support. Through its connection features, users can seek understanding and companionship from people with shared experiences, described as modern-day pen pals for the path to parenthood. For moments of reflection, Fertility Buddy offers guided meditations and affirmations to help users pause, reset, and check in with themselves. Shared stories are another source of comfort and reassurance.

Fertility Buddy presents itself as support that meets users where they are, whether they want connection or personal space. The service is promoted through a waitlist for people interested in being among the first to access the app.