Fertility Plus is a private fertility and IVF clinic located at 92 Harley Street in London. Led by fertility specialists Mr Amit Shah and Mr Anil Gudi, the clinic supports women, couples and individuals seeking help to conceive or preserve their fertility. Its approach centres on personalised, confidential care, with treatment options tailored to each patient’s circumstances. Patients can access video consultations as well as in-person care.

Services include fertility assessments and testing for women and men, ovarian reserve and fallopian tube testing, hormone blood tests, and cycle monitoring. Treatment options include IVF and ICSI, intrauterine insemination (IUI), ovulation induction, and medication monitoring. The clinic also offers egg, sperm and embryo freezing, donor egg and sperm treatments, embryo screening, and support for conditions such as endometriosis and PCOS. Additional services include fertility counselling and nutritional advice. Fertility Plus provides information about treatment preparation, risks and fees to help patients understand their options. The clinic describes its aim as combining fertility expertise with supportive, one-to-one care throughout the journey.