Lazada

**Lazada Group** is Southeast Asia's premier eCommerce platform, established in 2012 and now serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada blends advanced technology with robust logistics and payment solutions, streamlining the shopping experience for a diverse customer base. The platform features a vast array of products, highlighted by **LazMall**, which connects shoppers to over 32,000 international and local brands, ensuring product authenticity and quick delivery.

With **Lazada Marketplace**, retailers gain immediate access to millions of customers, benefiting from secure payment options and comprehensive support services. This marketplace showcases an extensive range of goods across 18 categories, from health and beauty to home appliances.

Lazada also emphasizes cross-border trade, facilitating international access for Southeast Asian brands and introducing global products to its local consumers. With ongoing technological innovations, Lazada is committed to redefining retail, aiming to serve 300 million customers by 2030.