Frisco Financial Planning LLC is an independent, virtual financial planning firm based in Frisco, Texas, serving clients locally, throughout Texas, and across the United States. Led by John Gay, a Certified Financial Planner™ professional and Certified Kingdom Advisor, the firm provides fee-only, fiduciary advice, with clients paying directly for guidance rather than commissions or product-based compensation. Its services are designed especially for people approaching retirement or newly retired, and cover retirement planning, investments, charitable giving, education funding, employee benefits, insurance, estate planning, and other personal finance matters.

The firm also helps clients consider biblical principles of money, possessions, and stewardship, while welcoming people who prefer to keep faith separate from financial planning. As a solo practice, clients work directly with John Gay throughout the planning relationship. Frisco Financial Planning offers an online, collaborative approach in which clients can implement investment recommendations themselves.

The firm does not prepare tax returns, practice law, or sell insurance, but can help clients address those areas as part of their broader financial plan