10Mois

Ficelle Inc. is a dedicated brand focused on creating products that bring genuine smiles to users, emphasizing comfort and care for families. Known for its line of baby and maternity products, the brand operates the official 10mois (ディモワ) online shop, showcasing thoughtfully designed items that cater to the nuanced needs of parents and their children. Established in 1996, Ficelle has expanded its offerings to include children's goods, interior decor, furniture, and bedding, all crafted under the guiding philosophy of nurturing and warmth.

Ficelle’s commitment extends beyond product development, as they actively contribute to social causes, donating a portion of sales from their brands, Hoppetta and BOBO, to organizations like WWF Japan and Save the Children. With a growing number of direct stores across Japan and initiatives aimed at environmental sustainability, Ficelle Inc. is not just a brand but a community partner that values both quality and care for humanity.