Fido & Micio is an Italian pet-food brand focused on clear ingredient information, named protein sources and transparent meat percentages. Its range centers on food for dogs and cats, with dry kibble, wet food and pet accessories available through its online store. Dog-food options include Grain-Free 60+, made with more than 60% animal ingredients and no cereals; Monoproteici Integrali, featuring a single protein source and selected whole grains for dogs with sensitivities or delicate digestion; and Superpremium recipes, which list meat as the first ingredient and contain 40% premium meat.

The Superpremium line uses post-extrusion Vacuum Coater technology. Fido & Micio presents its products as combining quality with accessible pricing, while emphasizing that labels should make ingredients easy to understand. Customers can also find composable boxes and shop promotions, including periodic purchase offers.

The brand highlights customer support via chat and offers free shipping above stated order thresholds. Based in Fonte Nuova, near Rome, Fido & Micio serves customers through its e-commerce site and promotes a practical, informed approach to choosing food for pets