Fienomenale

Fienomenale is an Italian brand born from a family-run farm in Valpantena, near Verona. It produces natural hay and bedding for rabbits, guinea pigs, chinchillas, degus, hamsters, and other small herbivorous animals. The company’s hay comes from local permanent meadows cared for across generations, with attention to biodiversity and traditional agricultural practices. It is grown without pesticides and contains naturally occurring wild herbs, offering a fibre-rich staple for small pets.

The online shop offers hay in different cuts and varieties, including soft second-cut hay, rustic first-cut hay, and alfalfa hay, which the brand describes as suitable for young rodents. Other products include straw for small animals, biodegradable corn-cob litter, and biodegradable wood-pellet litter. Fienomenale also shares practical articles about choosing and assessing hay, plant varieties, meadow care, and biodiversity. Customers can order through its website, with shipping available across Italy and free delivery on orders over €60. The brand presents its products as a considered choice that supports animal wellbeing and respect for the land.